So… we at Shop Gotham recently took some major fashion magazine editors shopping. Would love to drop names but  alas, cannot. Suffice it to say, these stylin’ gals have seen it all and then some. They had just come from the top 2010 fashion “shows” in Bryant Park, have been courted directly by all important designers and likely over time received plentiful freebies. So we hit some of the uberfab independents in NYC.  Yes, they loved Kirna Zabete, Deco Jewels, and Opening Ceremony. But where did they drop their $?? At UNIGLO!!! They were pumped up about the new + J line (Jil Sander), specifically the black jackets in 3 lengths, which are oh so Prada reminiscent, but a mere $79- $99. Who would have thunk?   www.shopgotham.com

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You keep reading about all those top name designers, such as Jil Sander and Jimmy Choo, who are now designing for the “cheap shops”? Or how Kate Moss and former Project Runway contestant have their own lines? What you don’t know is that only SOME stores will carry these goods, but Manhattan ones will get the booty first.

Each week on our Soho & Nolita shopping tour, we will seek out some of these “hot” items.  Come check it out with us!  www.shopgotham.com/daily-new-york-shopping-tours.php